The jewelry market in China has proven over the years to be a flexible market with significant growth potential.
Traditionally associated with gold, Chinese consumers are increasingly showing interest in new trends and fashions.
In this regard, Millennials and, of course, Gen Z are the true innovators, both in terms of consumption and communication, as well as new purchasing methodologies.
3 insight dal report 2025:
China dominates the global jewelry market with 33%, surpassing the USA at 22%. Although Americans spend over $1,500 per capita, China prevails in total size. In the USA, diamonds account for 40%, while in China, gold makes up 60% of sales.
Jewelry consumption in China is female-dominated. With “self-pleasing” consciousness playing a decisive role, Gen Z female is the core driving force. However, Gen Z male also showed a contrarian trend with a 10% acquisition rate, especially in Tier 2 and 3 cities.
The rise of e-commerce and live-streaming has made jewelry more accessible to consumers nationwide. Combined with the growing purchasing power of Gen Z these platforms have become key to engaging this demographic. In 2023, e-commerce sales of jewelry in China accounted for over 40% of total jewelry sales, reaching approximately USD 46 billion (RMB 340 billion), reflecting a year-on-year growth of 40.3%.
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1. Market insights to help you make the right decisions:
2. Understand your target through regional, generational and gender lenses:
3. Understanding of Chinese customers to promote a brand effectively:
4. Strategies and opportunities for Western brands to expand their sales:
Why should you read
this Report?
• Gain actionable strategies for navigating the evolving Chinese market, including narrative crafting, effective sales channel establishment, and innovative marketing tactics.
• Discover the significance of adapting to the digital landscape and understanding the pivotal role of successful social media integration in a business development strategy, supported by insights and brand examples.
• Discover different insights about market shares, major and emerging areas of consumption in China, and rising trends.
• Gain insights to understand how gold, diamonds, colored gemstones, pearls and other precious metals are perceived today.
Whether you are a brand looking to capitalize on emerging opportunities or an enthusiast seeking a deeper understanding of the changing consumer trends, this report provides deep insights and strategic guidance to navigate this evolving landscape successfully.
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